Critique With Legs
In "Education for Irrelevance," Kurt Spellmeyer maintains that print-based academic cultural critique tends to reach such a tiny audience that it has essentially no effect at all on the culture being critiqued:
Let's say it's still 1999, and you've just finished watching a movie, and your outrage is so great that you set to work on a critique--an 'intervention,' as we say, in popular culture. In your critique, coyly entitled 'Saving Ryan's Privates,' you demonstrate that Steven Spielberg's seemingly anodyne film is in fact deeply complicit with the same patriarchal ideology that undergirded the Third Reich. . . . By the time your intervention rolls off the presses, something like two hundred million people will have seen Spielberg's film at least once. Now consider the impact of your response. For the journal that prints your article, even a prestigious one like Cultural Critique or Social Text, the print run is about eight hundred copies, most of which lie moldering on library shelves until they get decently interred in microfiche. Assuming that most people don't read every article in every edition--and they don't, to say the least--then you can expect a readership of about a hundred or fewer. (80)
In short, Spellmeyer says that such solipsistic, self-indulgent and -satisfied academic writing "has no legs: no one will ever read it who is not actually compelled to" (82). Ignoring for the moment that the essay in which these claims appear exudes condescension and superiority, and ignoring also (if you can) the fact that almost every example of inconsequential academic work Spellmeyer offers involves feminism, Marxism, or a combination of the two (he ridicules "feminist recoveries of Hypatia" and "Marxo-feminist unmaskings of The Simpsons," and he discounts the importance of the "mere exposure of impressionable young minds to John Berger or Gloria Anzaldua" [81]), I would find these numbers compelling even if Spellmeyer had underestimated readership of academic journals by a factor of ten. And, for those of us who identify more with rhetoric than cultural studies, it wouldn't be much of a stretch to extend Spellmeyer's argument to rhetorical criticism.
So I am heartened by the fact that there are some very visible, and very good, rhetorical critics out there, even if they aren't academics:
Work Cited